You’ve seen it happen. A crew sets up, and suddenly every neighbor stops to watch. That attention is valuable, but it fades the second your trucks leave. A geo-ad keeps that attention alive, turning one project into dozens of new leads.

A geo-ad is a digital ad targeted to people who live in or recently visited a one-mile radius around your job site. Instead of blasting your whole city, it homes in on the exact homeowners who already know your name because of your trucks or yard signs. Platforms like Facebook, Instagram, and Google Display make it easy to put your work right in front of the people who just saw it in real life. Here’s how to make a geo-ad work for you.

Pick Your Platform

The easiest place to start is Meta Ads Manager, which controls Facebook and Instagram campaigns. These platforms excel at local targeting and visual storytelling, which is perfect for showing off before-and-after transformations. If you’re already running Google Ads, you can create a similar campaign using the location radius feature to focus on the same neighborhood.

Set Your Geofence

Geofencing is where the “geo” comes in. Enter your job site address and draw a tight radius—usually 0.5 to 1 mile. That range is small enough to reach immediate neighbors without wasting impressions on the next town over. Think of it as putting a digital fence around your work zone. Anyone who lives, drives, or scrolls nearby will see your ad while the job is still fresh in their mind.

Show the Right Content

The power of a geo-ad lies in letting homeowners see real work happening in their neighborhood. Use content that builds instant trust, such as before-and-after photos, time-lapse videos, or quick cleanup highlights. If your homeowner is thrilled and gives permission, a short testimonial works even better. Overlay a brief, clear call to action like “We’re working in your neighborhood. Book your free estimate today” to encourage them to take the next step.

Keep It Short and Focused

You don’t need a big budget to make an impact. A $50–$100 spend for about seven days is enough to reach thousands of people nearby while your trucks are still visible on the street. Short campaigns keep your ads relevant to the job at hand and help you measure results quickly.

Link to Trust Signals

Make every click count. Send viewers straight to places that prove credibility or convert interest into action, like your Google review profile or an estimate scheduling page. When homeowners can verify your ratings and request an estimate in one tap, you remove the biggest barriers to booking.

The Bottom Line

Geo-ads turn the visibility you already have on a job site into real marketing momentum. By combining local awareness with digital follow-up, you stay top of mind long after the dumpsters are gone. For less than a tank of gas, you can surround every project with ads that turn neighbors into new clients.