It's more than
It's more than
just industry data—
just industry data—
it's how to know
it's how to know
where you stand
where you stand
and what's possible.
and what's possible.
It's more than data about roofs—it's how to know where one stands and what's possible.
Our Mission
Our mission at JobNimbus is to make contractors heroes. We know that might sound cheesy, but we firmly believe that contractors are the unsung heroes who move our nation. You protect homes, keep families safe, and build communities from the ground up. That’s real impact.
We believe that contractors deserve more than just a tool. You deserve the keys to unlocking exceptional business and lasting legacies. The Peak Performance: 2026 Roofing Industry Benchmarks for Success report is an extension of that mission.
Each year, we gather the industry’s most comprehensive data around contractor benchmarks, homeowner expectations, and emerging trends, and package it into a resource that equips you to rise higher.
This report isn’t just about numbers. It clarifies where the industry stands, what’s changing, and how contractors can take actionable steps to stay ahead.
In 2026, our purpose goes even further.
Homeowners are more informed, demanding, and digitally connected than ever before. Contractors are navigating rising costs, labor shortages, and shifting customer expectations.
At the same time, technology, especially AI, is transforming how roofing businesses communicate, market, and operate.
This year’s Peak Performance roofing report aims to:
- Benchmark the industry so roofing contractors know how they compare in revenue, sales, marketing, production, and culture.
- Illuminate homeowner perspectives from survey data and real conversations online so roofers can better meet customer needs.
- Highlight actionable strategies to improve efficiency, cash flow, and communication.
- Look forward to 2026 and beyond, showing how AI and new technologies are reshaping the roofing industry.
Combining data with homeowner voices and future-focused trends makes this report more than a snapshot of today. It’s a roadmap for tomorrow. This report is built to empower roofers with knowledge, tools, and foresight so you can continue to grow, adapt, and lead with confidence.
From the Desk of Ben Hodson, CEO of JobNimbus
At JobNimbus, our mission is to make contractors heroes. For roofers, that means helping you build businesses that are more profitable, organized, and sustainable, so you can spend less time buried in the day-to-day and more time leading your team.
Success in roofing today isn’t about guesswork; it’s about clarity. You need to know your numbers, understand the market around you, and see what high-performing roofers are doing differently.
That’s why we created Peak Performance 2026: Roofing Industry Benchmarks for Success. Inside, you’ll find data-backed insights into where the industry is heading and actionable steps to help you strengthen your business, sharpen your edge, and seize new opportunities.
I hope you’ll use this report as your roadmap to scale smarter, serve customers better, and keep climbing toward the peak of success.
Let’s keep lifting the roofing industry together.
Ben Hodson
CEO, JobNimbus
Top 5 Highlights
2025 was the year roofers learned to survive change.
2026 is the year they learn to control it.
Roofing is now less about how hard you work and more about how well your systems work. This year’s Peak Performance roofing report reveals what separates the most profitable, highly rated roofing companies from the rest of the pack. The data shows that the most profitable, trusted, and future-ready roofers run tighter operations, faster communication, and smarter tech.
Across thousands of data points from contractors nationwide, five truths define the roofing landscape in 2026. If you read only one page of this report, make it this one.
1. Communication Is the New Currency
Speed and clarity now drive trust and revenue. Eighty-six percent of roofers respond to new leads within 12 hours, but the highest-rated companies do it in under 30 minutes.
Homeowners rank communication right next to price when choosing who to hire. The roofers who text updates, set clear expectations, and keep everything in one place earn better reviews, faster payments, and more referrals.
2. Reviews Drive Revenue
Reputation is roofing’s most reliable lead source. Roofers with 200 or more online reviews close more jobs and have stronger margins. Half of all roofing companies say referrals are their #1 source of new business, and homeowners back that up: 90% of them read reviews before calling a roofing company.
Your next lead depends on the last customer’s experience. Automate review requests, make them easy, and treat every job like a marketing opportunity.
3. Process Protects Your Profit
Margins follow discipline and organization. Most roofers make 21–40% gross profit, but only those who track job costs weekly and use automation stay consistently above 30%.
High-performing companies use more connected tools, automate cash flow through digital payments, and rely on financing to close more sales.
4. Automation and AI Are the New Workforce
Automation use nearly doubled this year, with 79% of roofers now using a CRM and a record adoption of automated texts, reminders, and AI tools. Roofers running three or more automations report fewer missed steps, faster production, and smoother handoffs. AI is also helping forecast cash flow, optimize crew schedules, and predict maintenance needs.
5. Adaptability = Success
High-performing roofing businesses are expanding into solar, coatings, insulation, and gutters to create year-round revenue. They’re also embracing the industry’s biggest opportunities in AI, digital workflows, and energy-efficient upgrades while navigating tighter insurance restrictions and rising costs.
What you add next determines how far you can climb. The roofers who diversify now will own the next decade of growth.
The Bottom Line
The data is clear: roofers who run consistent, connected, and customer-focused systems outperform everyone else.
Fast follow-ups, trusted reviews, controlled margins, automated processes, and diversified services are now the standard. The future belongs to the roofers who have every part of their system working as hard as they do.
Roofing Trend
Watch 2026
Every era has its own soundtrack, and roofing is turning up the volume in 2026. The industry is shifting toward greener materials, sleeker designs, and smarter tech that eco-minded homeowners love. From solar panels to cool color palettes, these trends are setting the tone for roofing.
Green Era
The roofing industry is embracing its green era with sustainable materials. Many roofing clients are concerned about environmental impact and choosing eco-friendly options like green roofing systems, recycled shingles, and cool roofs. Where these environmentally friendly roofs were once outliers, they’re becoming the standard.
Heavy Metal
With their environmental properties, high durability, and stylish appearances, metal roofs are growing in demand, especially in the residential space. Forecasts predict that residential metal roofing shipments will increase by more than double over the next two years, from 18% to 37%.
Here Comes the Sun
Solar interest will soar with cutting-edge innovations like solar roofing tiles, enhanced battery storage, and seamless roof integrations. Continued tax incentives and lower utility bills will encourage homeowners and businesses to invest in solar.
Paint it Black
Dark roof color palettes are expanding. Cool dark shades like black, navy, and smoky gray will take center stage for a minimalist approach. Additionally, expect to see more earthy shingle tones like emerald and umber brown since they fit in with many natural environments.
Sustainability, style, and innovation are leading the way this year. Roofing companies that build on these trends will be in perfect harmony with what homeowners want.
