WHO POWERS ROOFING

Demographics

Every roofing job begins with people: the owners, crews, and teams who shape the industry. Demographics reveal the heartbeat behind the business: who’s entering, who’s leading, and how the face of roofing is evolving.

In 2026, the industry looks both young and experienced, anchored by veterans but increasingly driven by new blood and entrepreneurs. Most companies remain small, tight-knit, and regionally focused, yet the workforce is becoming more diverse, multi-skilled, and tech-savvy. There’s a broader evolution in how roofers work, hire, and lead.

What the data says

  • Newer, younger professionals are entering the trade while long-time roofers remain deeply established. The result is a blend of fresh energy and seasoned expertise that’s reshaping how roofing companies operate.
  • Diversity is expanding. While the field is still predominantly male, representation among Hispanic/Latino professionals and women continues to grow, signaling a slow but steady broadening of the industry’s talent base.
  • Owners juggle multiple responsibilities. Most roofing businesses remain small, founder-led operations where leaders move fluidly between sales, production, and administrative roles.
  • Roofing remains rooted in single-location businesses, but regional patterns continue to influence where companies grow, hire, and expand. Multi-location companies are emerging.
The people behind roofing are changing fast. A new generation is stepping up with bold ideas, digital tools, and a drive to build lasting success, proving that adaptability and experience will determine who scales and who stalls in the industry’s next chapter.
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The New Face of Roofing
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The Details

Age & Experience

Roofing continues to attract younger professionals while remaining anchored by seasoned pros.

The majority of roofers are in their late 20s to early 40s, with many having fewer than 10 years of experience in the field. The average age for a roofer is around 37, and roughly half of field workers are over 40.

The mix of newcomers and long-time veterans is driving innovation while keeping craftsmanship strong

Diversity

Although the roofing industry remains male-dominated, it’s gradually becoming more inclusive. Women make up only 3–5% of the workforce, but awareness and advocacy are steadily rising.

Hispanic and Latino professionals make up a significant portion of the roofing industry (70%), and representation is expected to grow as more multilingual teams enter the trade.

Roles & Business Longevity

Roofing company owners wear multiple hats, often juggling sales, production, and marketing.

Although many companies are small, with an average of just 2–3 employees, most have operated for more than a decade (60%). Longevity also correlates strongly with higher revenue and roof volume.

Regions & Scale

The U.S. roofing industry is most concentrated in storm-heavy regions like Texas, Florida, and California, but roofing businesses are spread coast to coast. Most operate from a single location, though multi-location companies (30%) are emerging as demand increases and technology makes remote management easier.