A strong referral program turns satisfied customers into your most effective sales team. Roofers who intentionally design, promote, and track their referral programs see more consistent leads and stronger customer loyalty.

This checklist outlines what top-performing contractors do differently and how you can model their success.

1. Offer Rewards That Truly Motivate‍
   
   • Provide $100 for small jobs and $250 for full-roof jobs in cash or Visa/Amazon gift cards per roof job referral.
   • Programs offering rewards of $100 or more see significantly higher participation rates than those offering rewards under $50.

2. Make It a Win-Win‍
   
   • Give the referrer a bonus and the new customer a perk, such as a $50 Visa gift card for the referrer and $50 off for their friend.
   • Dual-sided programs convert at higher rates than single-sided ones.

3. Ask at the Right Time‍
   
   • Request referrals when they’re satisfied: after the final walkthrough, a 5-star review, or positive feedback.

4. Make It Effortless‍
   
   • Provide a short web form, QR code, or referral card. Use software like NiceJob or Referral Rock for one-click sharing.
     
   • Roofers using automation see a 22% lift in referral leads.

5. Promote Consistently‍
   
   • Create a dedicated “Referral Program” page on your website, post social media reminders quarterly, and include them in thank-you emails, newsletters, and yard signs.

6. Track & Fulfill Promptly‍
   
   • Log every referral in a CRM or referral software.
   • Pay out referrals within 7–10 days of job completion, and communicate clearly when you send rewards.
   • Programs with fast, reliable payouts keep referrers active; late or missing rewards erode trust.

7. Add Excitement with Bonuses or Contests‍
   
   • Have a baseline cash or gift reward for everyone, then add in contests for extra buzz.
   • For top referrers, offer $250 per referral, an annual cruise giveaway, or a seasonal raffle for a high-ticket item, such as a Louis Vuitton purse or a Gucci watch.

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